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Insights into the Online World

Mar282012

It seems so obvious that keeping your website up to date with your current business related information should be a natural part of your ongoing communication strategy - but if you have to rely on an outside resource to make that happen, the likelihood of keeping up with the content changes is greatly reduced.

That’s why Modern Earth has always built websites that are “client editable” – and with the implementation of our new and improved “POINT & EDIT” system last summer, we've made it even easier and more intuitive for non-computer savvy clients to keep their site content up to date.

If you have never edited your website, or are still using the previous version of “P&E”, you will love using the new editing features like

  • Being able to edit on any computer with our new web-based software
  • Being able to train multiple editors, so various areas of responsibility can be separately maintained
  • Edit on the go with our mobile-compatible WYSIWYG browser – for your iPhone, iPad, Tablet or other mobile device
  • And more...

Want to take control of your content? We can help. Our POINT & EDIT package comes with

  • P&E integration into your existing site
  • Full training & documentation
  • Monthly support time**
  • An affordable price tag - $499 (plus GST) for most sites*

Call or email Frank today at 204-885-2469 to see if our POINT & EDIT CMS is right for YOUR site! We’re here to help!

*larger/more complex sites may require additional billable time to integrate – we’ll provide an estimate on a site by site basis!
**monthly support fee of $25 for unlimited P&E support

Social Media Presentation at Red River College - Creative Communications - Modern Earth Web Design - Winnipeg ManitobaThis week I visited the Red River College campus on Princess for the first time! Nice space! I was invited by instructor Melodie Richard, to speak to a Creative Communications class about the real life business applications of social media marketing in the business world. Dan and I met Melodie at the RRC Directions Business Conference on Feb 1, 2012.

Some of the best questions and most rich discussions revolved around making a successful transition from using social media just as a “kid in college” to looking at serious reputation management as a marketing professional. Even beyond that, doing the social media work for your employer, speaking in the “company voice”.

In a room of 13 students, there were 2 “early adopters” – people that explore each new platform and jump on each new trend and pride themselves at being on the cutting edge. Most of the class used Facebook and Twitter, the majority had a profile on LinkedIn, and there were one or two that were more lightweight users of social media. A couple of the students were already working professionally with the platforms, either for employers, or in promoting their own business.

This class graduates in April, and I think that if their level of enthusiasm and their thirst for new knowledge carries forward into their professional lives, that they will make excellent additions to the businesses that choose to hire them. We talked a bit about building professional networks as marketing professionals and being “your own brand” online, to establish a presence and demonstrate competency – so I will be following many of them on Twitter to see what they do between now and graduation.

Thank you Melodie, for the opportunity to meet your class and share some insights. Thanks to the class for really paying attention and not texting or playing Angry Birds during my talk. I wish each of you much success in finding your career starter jobs – have a great graduation!