I recently had the privilege of speaking to a team of mortgage brokers about how to use Social Media to expand their networks and increase their business. We discussed how LinkedIn, Facebook Professional Pages, and Twitter can compliment what these professionals do in the business community every day.
Whenever I do this presentation, there are two questions that come up. One is “How much time does it take” and “Why do I care about reaching someone from *insert distant city name here* – I don’t have clients outside of Manitoba”. These are good questions, and I think I have good answers.
Social media networking does take time, and yes, time is money.
Taking 15 minutes a day to check your Facebook Professional Page, to post a Tweet, and to add your new contacts to LinkedIn is 15 minutes you aren’t calling, emailing, selling to new clients, or working with the clients you already have.
We think nothing of going to “real time” networking events, where we can easily invest a couple “non-billable” hours several times a month, often seeing many of the same people, plus paying a membership or registration fee. New business comes from these events when we work them consistently with a desire to connect to new people and to learn of opportunities from the people we already know. Social media networking is similar, and enhances your real time networking by being able to continue the dialogue you have started in person, which is shared with people you haven’t met yet that may need your services.
Many of the people in your social media networks may not be in your geographic area.
They are still potential connections for business. It’s an old joke that “everyone knows someone from Winnipeg.” If you sit on a plane next to a stranger, they may know someone who is in Winnipeg, so don’t you want to be the “insert profession here” that they know by name – that they can check out online – that they can recommend? So you introduce yourself. (At least I do – do you?)
This real time experience is mirrored online in the social networks. If someone is looking for someone where you are, it doesn’t matter where they are from, only that you are findable by everyone online, and have established a strong enough social media presence to be seen as an industry leader, knowledgeable in your field and ultimately approachable for consultation. The alternative is that they will find a competitor that is using social media networking more effectively than you are.
Social media networking gives you the opportunity to work the four corners of the globe as easily as you work the next Chamber of Commerce After Business Mixer – by extending the reach of your expertise as easily as you extend your physical hand to greet a new prospect. It is about showing up, working the “room”, and the quality of the conversation you create.
Want to learn how to make social media networking an effective part of your marketing strategy?
We can help – with individual and group training sessions. We can speak at your conference to educate your team or association members – about social media, online marketing, improving your search engine rankings, how to understand website analytics – any aspect of improving your business’s online presence. We provide solutions for an online world.>
Call us to talk about how we can help you have a more effective business presence online.
We met with several happy clients (good work, team!) and many potential client as well. In particular, we met with Chuck Bingaman from Equipping our Lawyers who said that “Our team is unfailing pleasant, professional, polite people to work with.”
Plus, on the flight back.. Susan and I sat next to the legendary Eugene Levy. We didn’t bug him, but we sure wanted to say hi!
Modern Earth was honoured to be able to participate in one of the Manitoba Chambers of Commerce’s major events last night, by covering the Manitoba Business Awards on Twitter.
As originally announced by the Manitoba Chambers of Commerce, a team of Earthlings attended the 27th annual MBAs, to keep up with the crowd, add some fun to the event, and cover the stage action as it happened. It was a first for the Manitoba Chambers – and it was a lot of fun for all involved. By the end of the night, more than 170 tweets had been sent with the event’s hashtag - #mbbizawards – covering everything from stage announcements and quotes from award winners, to comments on the very excellent dinner provided by the Winnipeg Convention Center.
In order to catch all the details and cover the event consistently, we had a number of Earthlings hooked into the @mbchambersofcom twitter account, marking their messages with the hashtag and their initials.
The tweet team consisted of:
The whole team had a lot of fun – thanks to Susan's thorough planning, and with Marnie acting as support and direction, we got a lot of great quotes, pictures and tips into the twitter stream.
We co-ordinated our efforts to make sure each of the event’s sponsors, the selection committee and jury panel were all recognized during the dinner hour. During the awards themselves, each set of nominees was recognized – as was the winner, complete with quotes from acceptance speeches.
Covering the Manitoba Business Awards was a great experience for the entire Tweet Team – one we hope to repeat soon!
Stats for the hashtag #mbbizawards are available here – What the Hashtag, #mbbizawards
Read the full transcript of the night’s festivities here – What the Hashtag transcript for #mbbizawards, November 3rd and 4th
Thanks again to the Manitoba Chambers of Commerce for the opportunity to cover this event in such a dynamic way!