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Insights into the Online World

There’s more to the marketing environment in Manitoba than you might expect – especially with respect to online marketing.

Beyond just using tools like Twitter and Facebook for customer service and lead generation, there’s a movement to create global business networks through these new tools – whether it’s from a B2C (business to consumer) direction, or a B2B (business to business) angle. Fast communication, near-instant response, and the ability to build and keep up with large networks of engaged people is encouraging a much higher level of attentiveness and agility in many businesses across the globe.

Thanks to an opportunity I recently had to participate in a book review program for The Now Revolution: 7 Shifts to Make Your Business Smarter, Faster, and More Social, I asked fellow Winnipeg-based marketer, and Globe and Mail columnist Ryan Caligiuri to talk briefly about the changes he’s seen in business marketing over the past few years.

Ryan’s been in the marketing community here for a number of years – before Imaginet, he worked for Protegra, another Winnipeg business. Though we’ve been following each other on Twitter for some time, we met recently at TEDx Manitoba, where Modern Earth covered the event with a tweet team of Susan Hurrell and myself. Ryan was among the many enthusiastic and dedicated volunteers who helped make the event what it was, and demonstrated a clear love of collaborative work – which is exactly what social media teaches us.

Ryan expresses, very eloquently in the video on YouTube, that we’re just starting to see the real effects and benefits of social media in businesses.

Watch on YouTube - The NOW Revolution Book Giveaway Winner - Ryan Caligiuri

You can find Ryan on Twitter, by following @RyanCaligiuri.

Thanks for stopping in, Ryan, and taking the time to talk!