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Social Media and Elections - Online Marketing - Modern Earth Web Design - Winnipeg ManitobaYesterday afternoon, I had the pleasure of talking with CTV Winnipeg's Jeff Keele about the power of social media to encourage younger people to vote in the coming provincial election - and get more involved in Canada’s political landscape as a whole.  Recently we have seen the political landscape, in both Canada and the United States, shifting its focus into online marketing - especially using tools such as social media to boost their causes.

This year’s federal election saw just more than 60% of Canadians at the ballot box - only a small increase from 2008’s record setting low.

One of the lowest demographics for voter turnout overall is youth, between 18 and 30 years old. A number of organizations, such as the University of Manitoba, want to change that by finding ways to use social media to encourage young people to vote. Initiatives such as "Vote Any Way" on facebook, take aim at engaging young people in choosing their next government at all levels.

See the clip from last night’s CTV News at 6, "CTV's Jeff Keele on new strategy aimed at getting young people to vote," for more information, and make sure you’re ready to vote in October!