The Profit 500 list of Canada’s Fastest Growing companies is out – and we’re thrilled to see that two of our clients are included!

Bison Fire Protection placed at #336. “Clients, including McDonalds and Wal-Mart, count on this vendor of fire protection products and services to keep their staff and customers safe in an emergency.”    

Bonafide Carpentry Services (new website coming soon!) placed at #339.  “This commercial construction company started in custom carpentry work, and now also does general contracting and store-fixture installation for such clients as Sobeys and Safeway.”

Congratulations to both of these great Winnipeg businesses.  We celebrate your success, and look forward to working with you for many years to come!

Summer is the time of year when everyone makes time to get together with friends and family; when communities come together to celebrate their unique qualities and history.  Summer is also the time when people attend outdoor music festivals, like the Niverville Olde Tyme Country Fair!  A summer staple for many, the Niverville fair has been taking place since the 60’s.  Originally held in August, the fair was moved to June in 1996 to avoid conflicts with summer vacations and other seasonal activities.

The Niverville Olde Tyme Country Fair is now held annually on the second weekend of June; it is the first major event of the season, making it the “kick-off” to summer!  This year the fair has added the option to pre-purchase a weekend wristband online, guaranteeing you access to the grounds for all the shows and events at a reduced cost!  The fair lineup has something for everyone, from entertainment, activities and a midway to a street market and parade.

Over the years the fair has seen a range of big name performers headline the event, including George Canyon, The Road Hammers, Jason Kirkness, Doc Walker, Dean Brody and Emerson Drive - this year they have two headliners!  Jerry Sereda will be opening for Charlie Major and Aaron Pritchett Saturday night on the main stage at the grounds.  But the fair doesn’t limit itself to country performers; they will also be hosting Vessels of Veritas, high dive & trampoline stunt jumpers and Xtreme Motocross!

Friday night at the fair features a “Food Festival” put on by local businesses and volunteers. The cost to participate and sample a variety of foods is included in your weekend wristband or day pass to the fairgrounds! Saturday at the fair starts with a pancake breakfast and ongoing children’s entertainment in“The Kid Zone” followed by the parade at noon and the headlining show in the evening.  See you at the fair!

By now you’ve likely heard or read something about the Gordon Ramsay Kitchen Nightmare’s episode featuring Amy’s Baking Company (the site may be temporarily offline) – there has been a wealth of media coverage on the details – from Profit Magazine to Buzzfeed to Forbes and beyond.  Many of the sites, like Forbes, give you the reader some good advice on what to do/not to do.  I’d like to approach it a bit differently.

It is important to keep in mind that the businesses that choose to participate in the Kitchen Nightmares experience are a) struggling to survive, b) aware that it is a televised event and c) they know Gordon Ramsey’s temperament.  At the outset, the free publicity, new recipes from a Michelin chef and expert management advice should outweigh the embarrassment of airing your dirty refrigerator in public and being called a donkey or worse. 

Many businesses just like yours need a set of outside eyes to help them maximize their potential.  We all get too close to our established routines and practices, eat our own dog food, drink our own Kool-Aid™ and think we’re doing well EVEN WHEN the numbers aren’t there to back up our deeply held beliefs.  Hiring a regional consultant like Modern Earth to provide online marketing consultation may not get you on national television, and while I can guarantee that no one will swear at you, you may experience some uncomfortable moments as you discover where there are opportunities for improvement in your online marketing plan.

When You Hire A Consultant – You are hiring someone who is more expert than you are, who will give you their honest opinion based on the wealth of their experience.  They will point out what is good, and focus on what needs improvement because that is presumably why you hired them.   They will be thorough.  They will find the dirty laundry, inept serving staff, glasses with lipstick stains, and the rotten food in the fridge.  You have hired them to see what is in front of them that you aren’t seeing.  If you aren’t going to give them unlimited access to your information and team members, or you aren’t prepared to listen to them, don’t waste your money. 

When You Get Your Report – All you will hear are the negatives, and you will become defensive.  You will see these 24karat nuggets of wisdom as fool’s gold.  You will argue.  You will explain.  Your feelings will be hurt, even if things are presented in the most pleasant and encouraging way.  You will settle into your mental vacation spot in Egypt (we all spent time in denial).  You will complain.  What you don’t want to do is start a conversation in social media about how badly your hired consultant has made you feel, how inept or unprofessional they are (unless there is actual ineptitude or unprofessionalism happening), and how they just don’t know what they are talking about because everyone loves your frozen ravioli and that it is fine for you to take the money from the staff tip jar,  even when your 50% tables are empty and you have incredibly high staff turnover.

Comments – Because a local consultant is not likely to have a camera crew in tow to capture footage for a national television program, they will treat their report to you as confidential.  Only you can choose to make its contents public.  If you do decide to do so, and you use a social media channel, expect some comments.  Some people may agree with you.  Some will not.  Choose how you are going to respond and don’t feed the trolls.  Always be kind.  Never say your site has been hacked when it has not.  Take responsibility for what you post – even when you may have been wrong.  Especially WHEN you HAVE been wrong.  

Satisfaction is the Expectation - Some of the people reading your social media streams are former or current customers/clients – and they know what the truth about the quality of your pizza crust.  They hear how you talk to your staff, or other clients in your business space.  They know if you are selling quality food, and if your delivery guy was on time.  When a person has a good experience with a company, they will tell 3 people in person, and maybe mention it on social media.  When a person has a bad experience with a company, they will tell 10 people in person and definitely mention it on social media.  Your brand is defined by the people who use your services and buy your goods.  It’s a World of Mouth, because people will talk about you for good or bad.  Indifference equals invisibility.  If you don’t know how to manage your social media reputation or are too afraid of the imagined backlash – there are people who can help (like the Modern Earth team).

Get the Help You Need – My concern is that the ABC experience will make some business owners afraid to hire professional consultants to help them grow their business.  Too afraid of being made to feel badly about what they are doing.  Unable to accept constructive criticism, and too set in their ways to implement the hard work of change and improvement.  Too convinced that the old way is still working, when they don’t know that there are new tools and strategies to help them move forward.  Mostly I’m afraid that small businesses will abandon or choose to ignore social media as a viable business marketing channel,  because of the ferociousness of the backlash (deserved or otherwise) that this ABC brouhaha has created online.

So to sum it up – you are thinking about hiring an outside expert on online marketing because your online presence needs updating, your business is not reaching its full online marketing potential or perhaps you may be in deeper trouble.  Step back from your ego and emotional reaction and learn all you can from the experts you engage. Do what it takes to put the recommendations into place and refine the process as you see results.  Learn how to use today’s free media tools to your best advantage, and cultivate, curate and manage your online reputation.  Share your success, learn from your challenges.  Treat social media less like a broadcast channel and more like a cocktail party, where your conversation is going to heard by everyone around you, who will tell their friends when they hear something interesting.

Since 1999, Modern Earth Web Design has specialized in helping small and medium businesses maximize their online presence through great custom web design and online marketing consulting and training.  We are here to help you get more customers, do more business and be more successful.  If you are thinking about a new website, or perhaps hiring an online marketing consultant, we’d love to talk to you and see if we can help. We won’t call you a donkey.

Join Susan Hurrell, Modern Earth’s Dir. Of Online Marketing at the Canada Manitoba Business Service Centre for 4 upcoming seminars on some of the basics of business marketing.  These 2 hour seminars are free of charge, but you must register!  The CMBSC is a great resource with all kinds of free programming targeted to the needs of Manitoba Business, and their seminars are streamed to dozens of locations across Western Canada, so if you are not in Winnipeg, check out a location near you and join the video conference if you can’t be there in person.

Pay Per Click Advertising

May 16 – 10:00 am to 12:00 pm

Pay Per Click Advertising in Google, Facebook and LinkedIn allow you to put your message in front of a variety of audiences, and only pay when someone is interested enough to click on your ad. You manage it, set the budgets and see the results. Learn the basics of all three core platforms to maximize your time & investment. Register Here

Search Engine Optimization – On Page Tactics 

May 23 – 9:30 am – 11:30 am

Can your business be found online when people don’t know your business name? Search Engine Optimization (SEO) is an essential part of the online experience. Learn the 10 things you need to change on your website to increase your chances of a first page search result. Register Here 

Search Engine Marketing – Off Page Tactics

May 30 – 9:30 am – 11:30 am

Are you using all the online tools available to maximize your presence online? After SEO comes SEM – Search Engine Marketing to strengthen your online presence. Learn where to invest your time & money, and what to say no to. We’ll cover the 4 key areas that will have the most impact on your site’s visibility. Register Here 

Pinterest for Small Business

June 4 – 1:00 pm – 3:00 pm

With a high targeted demographic and a definite focus, Pinterest is providing businesses and organizations of all kinds with an opportunity to promote products and services in ways they may have never imagined. If you aren’t using Pinterest, your competition may be one step ahead.  Register Here

Modern Earth Web Design is proud to be part of a vibrant business community.  When you as a local business succeed, we all succeed.  See you at the Seminars!

Last week I had the pleasure of attending and live tweeting the annual ICTAM (Information Communication Technology Association of Manitoba) event “The Innovators” at the Winnipeg Convention Center.  Philip and I were present as the social media sponsor and Modern Earth Tweet Team to keep the Twitterverse up to the minute on the happenings of the event.  We mingled with the crowd as they checked in for the event and caught up with other members of the Winnipeg Information Technology community. 

After the networking reception opening remarks were given by the MC Brad Oswald of the Winnipeg Free Press.  He walked us through a day in the life of an Entertainment Columnist, going into detail to explain he is a professional television watcher and that he knows a thing or two about breaking the ice.  Specifically the thin crackly ice that often times conceals water levels capable of creating a booter.  Greetings were then provided by the Honourable Peter Bjornson, Karna Gupta and Charles (Chuck) Loewen followed by the serving of dinner.  Once the dessert dishes were cleared there was an obvious shift in the energy of the room – you could feel the anticipation as CBC’s Janet Stewart took the stage to introduce the speakers for the night.  Once again CBC’s Mark Kelly took the stage, this year to be in conversation with Bruce Croxon of Dragons Den and Lavalife founding fame.

Bruce started by asking how many people in the room had heard of Lavalife – all hands went in the air.  He then followed up with “how many people have used the site?” to which there was a rapid drop of hands.  Bruce declared there was no way that was true based on the numbers, but because of the stigma attached to online dating people still don’t like to admit to using sites like Lavalife.  He went on to explain that the real driving power behind the success of the site was one of the other co-founders desire and ability to “meet chicks”.  Bruce saw this unbridled skill as an opportunity to rein in his friends ideas and put them into a marketable format.      

The conversation flowed easily between the two on stage, and Bruce spoke emphatically about his opinion on the supposed innovative crisis Canada is currently being faced with.  “We don't lack innovation; we lack support systems" he explained.  “Startups are the highest risk category” and due to the banking system in Canada entrepreneurs are faced with an extreme hurdle to surpass, funds are not readily available for startup businesses that have proven they have a place in today’s market.  “We can build Canadian companies here that are world class” but in order for that to happen there has to be a shift in the way Canadian business is perceived.