As consumers shopping habits have changed over time, marketers have had to adapt their tactics to reach consumers. Inbound marketing one of these new tactics. Instead of pushing your product or service on the general public constantly using traditional print, audio, and video ads, you put out content that draws users in organically. Social media marketing, search engine optimization, blogging and opt-in email marketing are the primary inbound marketing methods used by most businesses. Consumers often go through a basic purchase process funnel:
Inbound marketing is about providing users with the content, experience, and solutions they’re looking for at the time they’re looking for them.
Generally, business owners and marketing executives have come to accept that inbound marketing is a more effective way to generate qualified leads. Traditional marketing still works, and is likely to do so for several more years, but as more consumers grow up in the era of inbound marketing I expect we will see a decline in traditional marketing efforts. If you’re in the unfortunate position of having to convince a skeptic to give inbound marketing a try, here are two different angles you can take.
Online review websites provide a platform for consumers to voice their unfiltered opinion of a company or product with no real fear of the repercussions. Many companies are wary of using these websites for fear of being constantly bashed online. Whether you’re active on the website or not, users will still talk about you. Monitoring and engaging with consumers on the website who are already talking about your brand helps you maintain control of, and guide, the conversation to a more positive light. This also gives you the opportunity to deal with consumer concerns in real time. Most platforms will send you a notification as soon as a review is posted, so consumers are not left dwelling on a negative experience.
Social media gives consumers a direct point of contact with a brand in a public forum, and they expect a response. A study published by Lithium Technologies found 53% of Twitter users expect a response to their tweet in less than an hour. If the tweet contained an issue or complaint from the user the number climbs to 72% of users. When you respond to a consumer comment or concern on social media they are likely to have one of a three reactions
Maintaining your company website with current information, and updating your blog regularly are comparatively easy inbound marketing wins; it’s on a platform you have complete control over.
Web design has evolved over the years, and users have come to expect an intuitive, informative and mobile friendly experience from all websites. Incorporating quality search engine optimization across your website further helps to increase the value provided to consumers. A well optimized website will have content that matches well with the keywords most closely related to the company and their offering. One of the many factors that influence search rankings, this can increase search rankings and the chance that consumers will select your company to resolve their issue.
Blogging increases the amount of content on your website, and gives you the opportunity to provide your expert opinion on topics within your industry. This is especially important for small businesses. Consumers will spend time researching your company online; having a strong collection of content on your website that exemplifies your experience and knowledge in your industry re-affirms their decision to become a buyer of your brand.
The same Lithium Technologies study found that when companies have quick response times on social platforms customers confirm:
Reaching consumers when they are looking for the solution you offer ensures they are more qualified than a traditional ad that reaches a relatively undefined audience. Take advantage of the opportunities available from inbound marketing. Once a consumer has successfully gone through the purchase process funnel with your company, has had their expectations exceeded, and has developed trust in your brand they are considered one of your evangelists, which is the best consumer type of all.
Thanks to phablets, tablets, phones, computers, dual-screens, game consoles and e-readers we have more than just one way of browsing the internet. Responsive Web Design is about making your site look good and providing the user a great experience on every device and screen size. Here are 8 signs that it’s time you invest in responsive web design.
1.) You Can’t Use Your Site On Your Phone.
If you can only see a quarter of your website at a time, it’s not mobile friendly. Anyone attempting to use your website most likely won’t be able to find what they’re looking for, and they definitely can’t use the navigation to see your contact information. For those familiar with web design best practices, this seems like an obvious sign to invest in responsive design. Those doubting the need to access a website on a smartphone can look at these statistics compiled by mobiForge:
2.) Mobile: Yes. Desktop: Yes. Tablet: Maybe?
You’re using a phone or your computer and your website looks and works great, but look at it on a tablet and you’ll be constantly zooming in saying to yourself, “What is this, a website for ants?!?” With phone sizes increasing drastically and tablets coming in full and mini versions, the target screen display sizes are always changing. The wonderful part of responsive design is that you’re building one structure and then styling it to make it fit for every screen size. No need to develop and update separate mobile and desktop sites, just one set of content adjusted to work for every tablet, phablet, and phone screen.
3.) Your Site’s Getting Less Traffic Than It Used To.
Google started considering mobile-friendliness as a ranking signal in April of this year. What does this mean for you? If someone uses their phone to search Google for your keywords and your site isn’t mobile-friendly, you will lose ranking to other sites that are optimized for viewing on a mobile device. This shouldn’t affect your ranking for someone viewing your site on a desktop computer, but since 25% of search queries are done on mobile devices it’s a huge drop in traffic for your website. If you’re unsure how your website performs, check how Google’s Mobile-Friendly Test.
4.) You Lose All Of Your Key Info On Mobile.
While you website may appear on a small device clearly, you might have a lot of unnecessary content to dig through in order to get to the key information the user is looking for. The average person only spends 15 seconds looking for information on your site. That means that if they can’t find your phone number, hours, or whatever they came looking for they may go back to their search and move on to the next result. Having a responsive design enables you to choose which information and what order you want a user to view for each screen size. On a small screen there’s a limited area to display your information to the viewer and you have to be conscious of what brought them to your site in the first place.
5.) Your Site Takes A Long Time To Load.
In reality we usually only wait 2 seconds, maybe 4 seconds if we know we have a really bad data connection. This can lead to people abandoning your website because they didn’t get the service they wanted. Load time has also been a factor in Google search ranking since 2010. As we covered in #4, a responsive site allows you to trim the amount of content displayed to the viewer. Having the ability to limit the content on a mobile device can help you eliminate the excess items that may increase your site’s load time.
6.) You Liked Your Website, But Now You’re Thinking BIGGER.
You used to like your website, but now you have a bigger monitor and want to take advantage of that empty space you see on the side. Responsive design isn’t just about mobile. Most websites that were built in the last 5 years have a fixed width and work just fine. Once you see it on a larger screen you may realize how much real estate you could be capitalizing on. One of my constant resources that has taken advantage of this is Smashing Magazine. By adjusting the position of their navigation, they developed an immersive experience for a visitor who is using a larger screen size. Just because your site works on a standard screen, tablets, and mobile, doesn’t mean you’re taking advantage of responsive web design.
7.) Your Competitors Are Investing.
When looking for a new business to work with, be it needing a new water heater, insurance, or purchasing a home, a quick Google search is my first stop to get a good overall impression of the company. Even if your company is in the top three search results for your category, a poor online experience can easily translate into a missed or negative experience with your company. It may even cause a client who was recommended to your company to go with your competitor whose website was optimized for a mobile experience.
8.) You Want To Reduce Maintenance Costs.
If your website is aging, you might be feeling the effects of technology developing at a rapid pace. A Flash banner that you may have been excited about when you first constructed the site won’t work on mobile or tablets, and that’s as much as 60% of all internet access. While your skilled development team can certainly keep your website running, it will likely have the stability of a patched tire - it will hold air for a while, but soon you’ll have to refill it and patch it again. All of those patches add up in cost and you may reach a place where it can’t be mended anymore. The development of a responsive site allows you to build a site better equipped to handle the ever changing world of technology and cuts down the cost of site maintenance.
If you think that you’re ready to invest in responsive design, give us a call. We’re happy to help figure out the best solution for you, whether it’s converting your current design or building a new online experience.
Search Engine Optimization (SEO) is a well known, yet often misunderstood topic. As someone who works on SEO for multiple clients daily, I have come across various myths and misconceptions of what it is and how it works. Before you can really understand SEO, you need to understand search engines.
The goal of a search engine is to provide users with the most relevant and accurate result related to their search. Good SEO implementation accurately describes the information contained in your website. Poor SEO misleads search engines, and users, into expecting one “thing” and getting another when they click on your result.
To set the SEO record straight, here are the top 8 most common SEO myths I have encountered in my time in the industry.
This is just the tip of the iceberg when it comes to understanding organic SEO and all the moving parts that make it work. I hope this post has given you some insight into the value that an investment in SEO implementation on your website can bring. If you’ve already invested in SEO but aren’t seeing the results you would like, contact us today for a free SEO implementation review of your website and to discuss how Modern Earth Web Design can help improve your rankings.
A lot of Windows users prefer to use Internet Explorer (also known as IE) as their default browser.
This may work for some, but I think IE is far from perfect to be used as a default browser when there are other options available.
The most current version of Internet Explorer will only run on the most recent version of Windows, Windows 10. IE 12 (also known as Edge) can be installed only on Windows 10. This creates a problem for Windows users who are still operating on Windows 8 or lower. They are unable to take advantage of the latest features of the internet browser.
IE is updated every couple of years [ https://en.wikipedia.org/wiki/Internet_Explorer_versions ]; these updates are too far apart to keep up with for a fast-paced environment like the web.
Viruses often appear on user’s computers because of out-of-date browsers. As browser versions are updated many security holes are found and corrected.
The more recent your browser version, the fewer potential security holes it has.
There are several alternatives to IE:
I personally recommend using Google Chrome as your primary browser.
Installing the browser only takes a few minutes.
But the right browser gives you long-term benefits in your usage of the web.
We’ve all heard the word “java”used at some point, but it has a different meaning for each of us. Coffee lovers will immediately feel cheerful, or a sudden boost of energy. Vacationers may have a flashback to their unforgettable holiday on the tropical island of Java in Indonesia - where coffee beans are grown.
“Back in the day” when it was new to the consumer market, computer memory was expensive. Java was created to use less computer memory than was required by existing programming languages to operate the equipment. Java was originally designed to program the first tv remotes!
The first Java developers built the language in a way that allows it to run programs on any computer or device. Designing the language to have included libraries of functions that could be dynamically used in a specific setting allowed it be much smaller than the other programming languages of the time. The code is so fast and memory efficient it can be used to create additional programming languages. One of these “new” programming languages is ColdFusion, which was developed specifically for web programming.
Many web programmers choose Java as their main web development language. Modern Earth is no exception. We use Java in our web design and development process because of its stability and performance ability. Many of our websites are run on a Java-based ColdFusion platform.
If you’re unsure which programming language will meet the needs of your company, please feel free to ask us! We are always happy to answer your questions and would be happy to discuss the options we can offer you at Modern Earth Web Design.