Launched in 2011, SPARKER Strategy Group brings businesses up-to-speed on how to leverage and integrate social media.
As a PR/marketing professional, owner Susie Erjavec Parker is passionate about how social media has changed the broadcast method into a conversation. The possibilities for business, consumers and brands are endless.
Her expertise in the B2B, B2C and C2C space has guided many leading brands to social media and marketing success. She tackles social media and marketing with a three-pronged approach: Connect - Engage – Convert.
How can 140 characters help you or your brand? Twitter is now eight years old and showing no signs of losing relevancy. How do you get started? What should you use Twitter for? Explore the Twitterverse with us and learn to tweet with confidence.
Laurie Barkman is a customer service expert. With 25 years of experience in the service industry, she has first-hand knowledge of what it takes to excel on the frontline and in a leadership role.
Did you know that a 2% increase in customer retention has the same effect on profits as cutting costs by 10%? When a customer leaves your business feeling upset, angry or even satisfied, but not wowed, the chance of that customer coming back is low. You not only lose future revenue from the unhappy customer, you lose out on potential customers who hear about the negative experience. Great customer service, delivered consistently, happens when a strong, customer service strategy is in place.
Before founding Mikuska Group in 1998, Laura Mikuska worked in the non-profit and education sectors for 15 years, where she held leadership positions in the public service and in community organizations. Her career included aspects of management, board governance and fund development.
Her role with Mikuska Group has included working with clients in all aspects of fund development – capital campaigns, annual campaigns, major gifts, donor engagement and stewardship, coaching and mentoring, fundraising audits, events, feasibility studies, board governance, sponsorship, communications and key messages.
Rick Reid is the executive director of Supply Chain Management Association Manitoba (SCMA Manitoba). Rick specializes in helping organizations optimize their supply chains and works with companies to develop strategies that maximize efficiency, reliability and profitability.
Rick has more than 20 years of supply chain management experience working in the private and public sectors. He has extensive experience in developing supply chain strategies that eliminate waste, reduce risk and reduce costs. He has helped many organizations find savings in the areas of material costs, process/labour efficiencies, cost avoidance, cost recovery and inventory management.
Identifying and selecting the right suppliers has a huge impact on the success of any organization. Selecting the wrong supplier leads to higher costs, increased risk and lower profitability.
By doing a better job of selecting the right suppliers you can reduce those risks and costs and benefit from lower inventories, greater reliability and increased flexibility to meet new market challenges. Find out how.
Marshall Ring’s career has always been focused on innovation and commercialization. He was recruited to design, build and launch Biomedical Commercialization Canada Inc. (BCC).
In 2006, BCC began providing management and commercialization support to what was then the NRC’s newest business incubation facility. Now called the Manitoba Technology Accelerator, MTA is nationally recognized as one of 15 federally funded business incubator / accelerator programs in Canada through the Canadian Accelerator and Incubator Program.