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Insights into the Online World

Aug032012

Ever wonder how often you should update your website? The answer is simple. Your site needs a “face lift” when it no longer helps you achieve your business goals. Websites are like fashion, the look and feel of websites change rapidly and so does the technology used to build them, and the things they can do to help engage your customer with your service, your products and your brand.

If you are wondering if you should update your site, let me give you a few things to think about:

  1. Does your website clearly explain what your business does? Businesses change and evolve to stay competitive and often add new services or products. You need to ensure that you are telling the whole story about what your business is currently offering.
  2. Do you have consistent branding? Does your site match your other marketing materials – brochures, trade show booth, business cards? A consistent visual presence helps people remember you better!
  3. Have you checked out your competitor’s site? Stay familiar with what your competition is doing. You have 5 seconds to keep a visitor on your site before they decide to move on. If you go onto a competitors site and think, “wow” or “that’s neat” then you may want to look at updating your site. When you are on your competitor’s site, does it remind you of your site? Your look and feel should always set you apart.
  4. Does your site a strong call to action? What do you want from your customers - should they be ordering online, calling you for consultation, requesting information via email? Your call to action should let people know the best way to contact you or make an online purchase or register for a class or webinar or sign up for your newsletter or …… do whatever it is that you want them to do to bring them closer to your business.

If you are not sure if it is time to update your site, we would be happy to provide you will a free consultation to evaluate your site and see what else is possible. We will review your needs, talk about your target market, branding and your competitors. We want to help you understand the process and walk you through any recommendations that we make so you understand all the options open to you.

That’s our job – to help your business be successful. Call us at 204-885-2469 or email sales@modernearth.net – let’s get things moving forward before the busy-ness of fall is here!

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