Winnipeg PPC Campaign Management

Do PPC Campaigns or Pay Per Click Advertising make sense in Winnipeg? Absolutely! There is no better way to drive traffic to your website than to have highly targeted marketing and online advertising in front of online viewers who are actively searching for terms related to your product or services (Google Adwords) or who have a declared interest in your area of expertise (Facebook PPC Advertising). Additionally, LinkedIn offers a PPC Advertising platform specifically targeted to professional services and recruitment/job finding.

The Modern Earth Online Marketing Team has expertise in all three areas of PPC campaign management, and can either train you or your team on how to run a successful PPC campaign in-house, or we can manage your PPC campaigns for you, working within your established budgets.

How does PPC advertising or Pay Per Click marketing work? Your ad is created containing the key words that are relevant to your products or services. It is then scheduled to appear on the social media or search engine platform of your choice, and linked to your website, Facebook Professional Page or a custom created landing page featuring your product or service. In a CPC or cost per click campaign, you are charged for your ad when someone clicks on it. In a CPM or cost per impression campaign, you are charged based on the number of times your ads appear online (based on the criteria of your campaign), up to your daily maximum budget.

A PPC or Pay Per Click campaign requires daily monitoring and management to ensure you are getting maximum value for your online marketing investment. The Modern Earth Online Marketing team works with you to understand your goals, identify successful conversion rates, and either train you/your team on how to set up and manage your PPC internet marketing campaign, or we can manage your pay per click campaign on your behalf.

Call us today to find out how PPC Campaign marketing can be a cost effective way to increase traffic to your website and increase sales!