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Insights into the Online World

Apr252013

Canada Manitoba Business Service Centre - Modern Earth Web Design - SEO - Winnipeg ManitobaJoin Susan Hurrell, Modern Earth’s Dir. Of Online Marketing at the Canada Manitoba Business Service Centre for 4 upcoming seminars on some of the basics of business marketing.  These 2 hour seminars are free of charge, but you must register!  The CMBSC is a great resource with all kinds of free programming targeted to the needs of Manitoba Business, and their seminars are streamed to dozens of locations across Western Canada, so if you are not in Winnipeg, check out a location near you and join the video conference if you can’t be there in person.

Pay Per Click Advertising

May 16 – 10:00 am to 12:00 pm

Pay Per Click Advertising in Google, Facebook and LinkedIn allow you to put your message in front of a variety of audiences, and only pay when someone is interested enough to click on your ad. You manage it, set the budgets and see the results. Learn the basics of all three core platforms to maximize your time & investment. Register Here

Search Engine Optimization – On Page Tactics 

May 23 – 9:30 am – 11:30 am

Can your business be found online when people don’t know your business name? Search Engine Optimization (SEO) is an essential part of the online experience. Learn the 10 things you need to change on your website to increase your chances of a first page search result. Register Here 

Search Engine Marketing – Off Page Tactics

May 30 – 9:30 am – 11:30 am

Are you using all the online tools available to maximize your presence online? After SEO comes SEM – Search Engine Marketing to strengthen your online presence. Learn where to invest your time & money, and what to say no to. We’ll cover the 4 key areas that will have the most impact on your site’s visibility. Register Here 

Pinterest for Small Business

June 4 – 1:00 pm – 3:00 pm

With a high targeted demographic and a definite focus, Pinterest is providing businesses and organizations of all kinds with an opportunity to promote products and services in ways they may have never imagined. If you aren’t using Pinterest, your competition may be one step ahead.  Register Here

Modern Earth Web Design is proud to be part of a vibrant business community.  When you as a local business succeed, we all succeed.  See you at the Seminars!

Last week I had the pleasure of attending and live tweeting the annual ICTAM (Information Communication Technology Association of Manitoba) event “The Innovators” at the Winnipeg Convention Center.  Philip and I were present as the social media sponsor and Modern Earth Tweet Team to keep the Twitterverse up to the minute on the happenings of the event.  We mingled with the crowd as they checked in for the event and caught up with other members of the Winnipeg Information Technology community. 

After the networking reception opening remarks were given by the MC Brad Oswald of the Winnipeg Free Press.  He walked us through a day in the life of an Entertainment Columnist, going into detail to explain he is a professional television watcher and that he knows a thing or two about breaking the ice.  Specifically the thin crackly ice that often times conceals water levels capable of creating a booter.  Greetings were then provided by the Honourable Peter Bjornson, Karna Gupta and Charles (Chuck) Loewen followed by the serving of dinner.  Once the dessert dishes were cleared there was an obvious shift in the energy of the room – you could feel the anticipation as CBC’s Janet Stewart took the stage to introduce the speakers for the night.  Once again CBC’s Mark Kelly took the stage, this year to be in conversation with Bruce Croxon of Dragons Den and Lavalife founding fame.

Bruce started by asking how many people in the room had heard of Lavalife – all hands went in the air.  He then followed up with “how many people have used the site?” to which there was a rapid drop of hands.  Bruce declared there was no way that was true based on the numbers, but because of the stigma attached to online dating people still don’t like to admit to using sites like Lavalife.  He went on to explain that the real driving power behind the success of the site was one of the other co-founders desire and ability to “meet chicks”.  Bruce saw this unbridled skill as an opportunity to rein in his friends ideas and put them into a marketable format.      

The conversation flowed easily between the two on stage, and Bruce spoke emphatically about his opinion on the supposed innovative crisis Canada is currently being faced with.  “We don't lack innovation; we lack support systems" he explained.  “Startups are the highest risk category” and due to the banking system in Canada entrepreneurs are faced with an extreme hurdle to surpass, funds are not readily available for startup businesses that have proven they have a place in today’s market.  “We can build Canadian companies here that are world class” but in order for that to happen there has to be a shift in the way Canadian business is perceived. 

Following the conversation there was a short amount of time available for a question and answer period between Bruce and the audience.  A variety of questions were asked, from your biggest mistake in business to what to do when faced with hard choices.  Striking a chord with the Winnipeg audience, Bruce notes “when all else fails you ask yourself: what would Neil [Young] do?”