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Susie Erjavec Parker - Modern Earth Web Design - Custom Web Design - Winnipeg Manitoba

This week in Chamber U:

Susie Erjavec Parker, Sparker Strategy Group

Launched in 2011, SPARKER Strategy Group brings businesses up-to-speed on how to leverage and integrate social media.

As a PR/marketing professional, owner Susie Erjavec Parker is passionate about how social media has changed the broadcast method into a conversation. The possibilities for business, consumers and brands are endless.

Her expertise in the B2B, B2C and C2C space has guided many leading brands to social media and marketing success. She tackles social media and marketing with a three-pronged approach: Connect - Engage – Convert. 

Locally, she is the founder of both #204Smarties—a budding networking group for professional women entrepreneurs and the Manitoba Mommy Bloggers Network.


How can 140 characters help you or your brand? Twitter is now eight years old and showing no signs of losing relevancy.  How do you get started? What should you use Twitter for? Explore the Twitterverse with us and learn to tweet with confidence. 



Laurie Barkman - Modern Earth Web Design - Custom Web Design - Winnipeg Manitoba

This week in Chamber U:

Laurie Barkman, consultant

Laurie Barkman is a customer service expert. With 25 years of experience in the service industry, she has first-hand knowledge of what it takes to excel on the frontline and in a leadership role.

Prior to becoming general manager of Mere Boutique Hotel, Laurie ran her own business, Servicedge Training & Consulting, and was director of Training and Professional Development for a national hotel management company, in which she was responsible for training more than 1,000 customer-service representatives, their supervisors and managers.

The Importance Of Customer Service

Did you know that a 2% increase in customer retention has the same effect on profits as cutting costs by 10%? When a customer leaves your business feeling upset, angry or even satisfied, but not wowed, the chance of that customer coming back is low. You not only lose future revenue from the unhappy customer, you lose out on potential customers who hear about the negative experience. Great customer service, delivered consistently, happens when a strong, customer service strategy is in place.

Learn the full impact of mediocre or poor service on the bottom line, how employee engagement and excellent customer service are intricately related and the four key components to developing a strong customer service strategy.