We wanted to congratulate our client, The Third Quarter Project on the article in the Winnipeg Free Press on Thursday, May 24th. Regular readers of the Modern Earth Client Spotlight blog may remember the original post back in May, 2010 called “Make Skills Count” that announced the launch of this exciting initiative to reconnect older workers to employment opportunities. Their site has been re-designed since the original launch – which is a good business practice for any business after a year or two – as viewer behavior can inform a more user friendly online experience.
The Manitoba Chambers of Commerce should be so proud of this very successful initiative that reaches out to 14 rural communities nationwide and is now being expanded. We feel privileged to be part of this, as their web design partner, and are grateful for the opportunity to work with them to strengthen the national business community with a website that helps connect Canadians to employment opportunities.
I have asked myself this many times as clients ask me for my opinion. My answer is "it depends!"
There are some questions you need to ask yourself:
These types of questions will help you determine if blogging is right for you.
There is a difference between a personal blog and a business blog. A personal blog is a way to express your own personal opinion on a variety of topics. Many bloggers use it as a diary to speak about their life and share daily events. A business blog is used for a different purpose. You are communicating with customers, employees and those who are interested in events that are occurring in your industry. They can be used to train your readers, as well as to highlight your expertise and help drive new and existing customers to contact you.
Blogging is an inexpensive way to market your products and services while increasing your online presence. A business focused blog lets your readers know that you are knowledgeable about your industry and increases your transparency. In addition, blogging keeps your website fresh and may help with search engine optimization. Once your blog is set up, the only real investment you are making is time. Do you have one hour a week to grow your business?
Since coming to Modern Earth, I have learned about the importance of social media and how easy it can be - once you get started. Blogging can be used as a stepping stone to a larger more active online presence; you can link Facebook, Twitter and LinkedIn directly to your blog so you only need to make one post and you can reach out to an unlimited number of customers!
So when you ask yourself if blogging is a necessity ask yourself if new customers are a necessity! If you are interested in learning how blogging and social media can positively affect your business you can contact us directly at [email protected] and we can help you increase your online presence.
While I'm in the early stages of my career (turning 27 in July), I've been around the block enough times to understand that the ability to listen is one of the most critical elements of a successful relationship.
Sure, it's something that any salesperson learns during "Sales 101" class but in reality it isn't as readily practiced as one would hope. The average person can think back to a situation where they encountered a salesperson that seemed uninterested in listening to their requirements, instead pushing the hottest product (the one that your immediate, extended and twice removed family members own) or the one that makes them the most commission (with a little practice, you learn to look for the dollar sign syndrome that is evident through a salespersons eyes).
This, right here, is what can kill the entire customer experience before it starts.
It doesn't matter whether or not your company, product or service is the best thing since the invention of Facebook, if a potential client or even an existing client perceives that you really aren't engaged and appear intent on pushing only your agenda, they are quite likely to depart for a competitor. The golden rule for listening is the 80/20 rule; listen intently to your client 80% of the time and speak 20% of the time. Some of the best people in sales are the ones that listen and speak reflectively, demonstrating interest and insight into solving the needs of their clients.
We operate in a unique market, as my colleague explained in his post last week about relationships. While Manitoba residents are stereotyped as being unusually value conscious, those who are successful in doing business learn quickly that those clients can be won over and realize the value of your solutions if you take just a bit of time to show that you care. I’ve been complimented over my years in B2C and B2B sales by a variety of clients who appreciated my taking the time to listen to them whether it was regarding a purchase or a billing problem. One even expressed his gratitude with a high five and a crisp $20 bill.
Moments like that remind me why I got into sales in the first place.
One of the most interesting aspects about working at Modern Earth is the number of people who come up to me at networking events (BNI for example), tradeshows and other functions to tell me that they or someone they know used our services and how keen we were to actually listen to their needs and respond intelligently. In world of increasingly automated communication, many feel as if the personal touch of doing business has become something of a lost art. To some extent I agree and through our own processes for each project, be it online marketing or e-commerce development, we’ve set ourselves apart by exhibiting that personal touch.
It’s how we’ve existed for 13 years and our future looks very bright.