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Insights into the Online World

Every business sector has its own unique challenges, and continuing education is no different. Tight budgets and strong ties to the direction of the broader economy (in good times and bad) make getting the word out about the benefits of ongoing education a test of perseverance and innovative thinking.

Every year, LERN recognizes members excelling in a variety of categories including programming, marketing, and management practices. This year's winner for Marketing is Humber College.

Humber College uses our greatBIGnews eNewsletter software to communicate with their faculty, clients and other interested parties. Email marketing is part of Humber's strong marketing practice - as listed here, on the full nomination for the award:

Continuing Education units are faced with doing more with less. In addition, CE must provide a reasonable contribution to the overall College’s financial overhead. Revenue generation remains a key component to being a viable CE unit. The following submission follows a step-by-step process used to market a new CE website as well as promote project management courses/program. Tools such as Google Analytics, Google Adwords, Great Big News eNewsletter, and Microsoft MapPoint were used concomitantly to provide#mce_temp_url# metrics and measure the return on investment. The final result is a 22% increase in enrolment and a 30 fold increase in Revenue from one Google Ad campaign.

Awards will be presented to the winners in New Orleans at the LERN Annual Conference. Modern Earth’s own Dan Belhassen and Susan Hurrell will be attending the conference, and look forward to congratulating our friends from Humber.

Once again, congratulations to Humber College and all the winners of the 2012 LERN International Awards - keep up the good work!

You’re invited to the biggest gold party Winnipeg has ever seen, in support of cancer research and the Canadian Cancer Society.

On Friday, November 18th and Saturday, November 19th, KMG Gold Recycling will be hosting the biggest gold party ever held in Winnipeg, to raise funds for the Canadian Cancer Society.

This very special fundraising/open house event will be held at KMG Gold’s new processing facility in Winnipeg Manitoba.

Everyone recycling old, unwanted gold jewellery, gold or silver coins, or other precious metal will have the opportunity to donate all or a portion of the appraised value of their items to the Canadian Cancer Society. Tax receipts will be issued by the Canadian Cancer Society for donations in excess of $15.

Bring in all your unwanted gold, silver, platinum jewellery and KMG will appraise it on the spot for free.

If it’s not gold or silver, KMG will donate all costume jewellery and other non-precious items to Canadian Goodwill Industries.

In addition to supporting Canadian Cancer Society and Canadian Goodwill Industries, everyone will qualify for lots of great prizes contributed by many of Winnipeg’s leading companies. Such as Atomic Hair Studio, Acci-Care Accident Recovery Experts, Winnipeg Gold Buyer, and Roger Watson Jewellers.

“It’s an honour to have the opportunity to work with the Canadian Cancer Society and Canadian Goodwill Industries. This is a great opportunity to raise funds for cancer research and help the community”. Says Michael Gupton, President and co-founder of KMG Gold Recycling.

“My family has been directly affected by cancer, and Canadian Goodwill Industries helped me start KMG Gold”. Says Gupton.

As winner of the prestigious Better Business Bureau Torch Award, two years in a row, recognizing integrity, ethics and honesty in the marketplace, KMG Gold has established themselves as the leading precious metal recycler in the country. Independent third party surveys, including CBC News, confirm that KMG gold pays the highest price for recycled precious metals.

Customers outside Winnipeg who cannot make it to the gold party, visit http://www.kmggold.com and order your Secureship™ Envelope with complete instructions on how you can participate in this special event right from your own home.

KMG Gold is pleased to host this event and support Canadian Cancer Society and Canadian Goodwill Industries.

Posted on behalf of our client KMG Gold.

Social Media & Google Analytics Seminar - MBHA - Presentations by Modern Earth Web Design - Online Marketing - SEO Winnipeg ManitobaThe need to understand social media has touched every industry sector – because our customers are online and connecting to business in ways that we could not imagine even a few years ago. Social media has moved from fad to trend to business staple for some businesses – others are still exploring how to make this communication method work best for them.

I had the opportunity to speak at the Manitoba Home Builder’s Association Conference this week about both Social Media and Google Analytics. Even though the purchase of a custom build home may be a once in a lifetime purchase for a consumer, the need to nurture trusted relationships between a business and their potential client exists as much for this industry as every other. No potential sale is too big or too small to be influenced by well done social media.

There are always questions about how much time does a business have to devote to this new marketing strategy, and the answer is as individual as the marketing plan of the business itself. While access to the various platforms like Facebook, Twitter and LinkedIn is free – the time it takes each day/week/month is the price we pay to engage, educate or entertain our customers.

Having a strategic approach is essential to manage the time required. We can help you shape that strategy to fit your business, and work with you on an editorial calendar to achieve your online media goals. Call us for a no-obligation consultation!


During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men's health, specifically prostate cancer. Every Mo-Bro’s face become’s a walking billboard for public awareness, and every Mo-Sista laughs, points, and shakes her donation can - to help raise money to support good health for their fathers, partners, brothers and sons.

Under the hirsute leadership of Rob “The Lion” Rodgers, many of the Earthlings have taken up the cause, registering as the Mo-Bros and Mo-Sista’s at our Mo dern Earth team page - HINT: This is where you can make your donation.

Our Fearless Furry Leader will be taking almost daily photos, and making a timestream video of them at the end of the month. More frequent updates will be done on our Facebook page. And if you want to see the “after” images before Movember has even started - check out the Meet the Earthlings Page – just for fun.

Movember - a global movement

Since its humble beginnings in Melbourne Australia, Movember has grown to become a truly global movement inspiring more than 1.1 Million Mo Bros and Mo Sistas to participate, with formal campaigns in Australia, New Zealand, the US, Canada, the UK, Finland, the Netherlands, Spain, South Africa and Ireland. In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health cause across the globe, from Russia to Dubai, Hong Kong to Antarctica, Rio de Janeiro to Mumbai, and everywhere in between.

No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, getting them to act on that knowledge thereby increasing the chances of early detection, diagnosis and effective treatment.

In 2010, nearly 119,000 Canadian Mo Bros and Mo Sistas got on board, raising $22.3 million CAD.

Thanks in advance for your support. - As one Mo-Sista says – Men hold up half the sky – we have to keep them healthy & strong!

Mo-Bro Zeke