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Insights into the Online World

Callum Beattie

This week in Chamber U:
Callum Beattie from 
Honest Agency

While taking his B.Comm. at the University of Manitoba, Callum Beattie developed a keen interest in marketing and advertising. At the time, the term “brand” wasn’t widely used, although the concept was not unfamiliar. After a disastrous attempt at winning an advertising contest, he quickly developed a foundation of what good advertising should be based on. Since then, he and his team of outstanding creatives have developed intuitive and successful marketing strategies, brands and campaigns for some of the most exciting organizations in Manitoba.

A partner in Honest Agency, Callum has been creating successful branding and advertising campaigns for the past 14 years. He’s worked with leaders and underdogs, small fish and bloated whales, the simple and understated as well as the complex and downright frustrating. In short, he’s seen his fair share of branding puzzles and opportunities and has enjoyed every one of them (even if they've caused him to grey faster than he’d like). Throughout the years, he's had the opportunity to gain valuable insight into branding best practices. He’s passionate about his clients and always looks forward to telling their stories.

The Art Of Story Telling – Brand Like You Mean It

A good brand is like a good story. It has depth, it has passion and it leaves an indelible impact on people. Learn how to tell the story of your brand so that it is easily understood and not easily forgotten. 



Winnipeg Chamber U LogoModern Earth Web Design and The Winnipeg Chamber of Commerce are presenting a new webinar series, which will share the wealth of knowledge and expertise found among the Chamber’s 2,000-plus members. This is where the rubber hits the road. Our “guest” instructors provide you with real, practical, hands-on information … a tool kit to build your business.

Join us live every Wednesday (holidays excluded). 

Google Authorship Has Finally Sunk

Emma Sadonick-Carriere


Last week John Mueller, a Webmaster Trends Analyst with Google, announced in a Google+ post that they would be removing Google Authorship Markup from search results.

Google Authorship Markup was a rich snippet or short line of code that could be added to your site by verifying your email address in Google+ and then connecting your email address as a contributor to any blogs or publications for which you had posted content.

In his post, John says the decision was made to remove Authorship Markup from the search engines results pages (SERPs) because it didn’t provide users the value they had hoped it would.  He also notes that during their testing period removing the markup from results didn’t seem to have an impact on traffic to sites or cause an increase on clicks on ads.

What does this mean for you?  If you took the time to implement authorship on your website (many people didn’t because it was a clunky process that often didn’t work) you’ll see a change in the way your results appear in the SERPs.  However, content you’ve shared on Google+ will still appear very similar in search results for friends and followers when it’s relevant to their query.

Overall John states “we're strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we'll continue to use it to show rich snippets in search results.”

While Authorship was one of many things that were thought to boost SEO on a website, this goes to show that sometimes even Google isn’t sure what it wants to see when it comes to how to improve search results.

At Modern Earth we have developed an affordable advanced organic search engine optimization process that has proven effective despite the changing desires of Google (and other search engines).  We will personally work with you to get to know your business, your target demographics, and your business goals; then develop and execute a complete online marketing strategy to help you achieve those goals!  Whether you have an existing online presence, or are starting from scratch, we have the right solutions for an online world.