Welcome to the Modern Earth Blog!

Insights into the Online World


Women's Enterprise CentreThis week, I had the pleasure of speaking at WEC’s Tech Tuesday about how businesses can make use of Facebook to maximize their online marketing presence.

Facebook can be a perplexing tool. With so many concerns raised over the constant changes of form and function, privacy issues and more, some businesses still remain hesitant to use Facebook to promote themselves. But how can we ignore a public forum with more than 750 million members? Missing out on Facebook means losing opportunities to get your message, and your business, in front of many potential clients, where they are most comfortable!

Check out the upcoming seminars on the Women's Enterprise Centre website - there's always something interesting going on.

The web is a powerful marketing tool, but it is a landscape fraught with pitfalls and distractions. What can you do to ensure that your online marketing efforts will bring you traffic and be profitable?

Modern Earth Web Design has partnered with the University of Winnipeg Department of Continuing Education and Lanoie.com to provide a series of courses called Digital Dim Sum. Check out our course list below - and see what whets your appetite for learning how to maximize your online marketing, increase your Google Analytics knowledge or use of social media to promote your business!

Philip Giles - VP Business Development - Modern Earth Web Design - Online Marketing - Winnipeg ManitobaJoin Philip Giles, VP of Business Development for Modern Earth, for the first of our Digital Dim Sum courses on September 10th from 9am to 12pm at the University of Winnipeg.  Philip will take you through the theory and practice of online marketing - with a focus on identifying where the true Return on Investment (ROI) is, and how to maximize it using digital tools.

In this course, Philip will cover topics such as:

  • Basic Business Sense
  • History of Marketing on the Web
  • Current Trends
  • Website ROI
  • Content marketing
  • Couponing & Discounting
  • Social Media
  • Wrap Up & Questions

Register today - seating is limited! Reserve your seat for only $49 by calling the University of Winnipeg Continuing Education department at 204-982-6633.

Hope we'll see you there!