Before my first day at Modern Earth Web Design, I had many different emotions about my upcoming internship experience. The overwhelming one, however, was I was nervous. Maybe I didn’t know as much as I thought, and would find myself overwhelmed and fumbling through the next eight weeks, or possibly I wouldn’t feel welcome, or fit in with my fellow workers. And most of all, nervous I would not perform to my abilities and would leave feeling like I had let myself, and Modern Earth Web Design down with what I did with my time during the duration of my internship. All these emotions were mixing with excitement, which I believe anyone, starting a new job or setting out on a new endeavor in life, would feel.
I quickly learned that most of what I knew, I had forgotten. I was forced to go back and relearn what I already knew time and time again. I looked at these moments with both frustrations with myself for having forgotten something that was “so simple”, but also I took these lessons to heart as I used them to both grow in my abilities and to add new knowledge. I must say it was such a positive feeling looking back after a few weeks with Modern Earth Web Design and seeing how much my work had improved, and how much my knowledge base had grown. I was hoping, and expecting, my internship at Modern Earth Web Design would push me to learn new things and to broaden my programming abilities. I was not disappointed whatsoever; my experience far surpassed what I was expecting and for that, I am truly thankful. I also can’t say enough about my co-workers, or Earthlings as they are known. They were accommodating and some of the friendliest and most welcoming people that I have gotten the privilege of working with to this day. They put me in constant situations that challenged me, and I think that that allowed me to learn, in my few short weeks with them, more than I had learned in all my schooling up until that point. For the duration of my internship, I can honestly say that I felt like I was a part of the Earthlings and that it was the most trying, stressful, and enjoyable times of my programming experience to this day.
This Modern Earth guest post was authored by Steve Larson, who came to us from Robertson College for an internship position. Steve can be seen chatting about sports drafts and has a great sense of humour! We have enjoyed working with him, and hope nothing but the best for him in the future!
There’s no denying that having an understanding of the way Search Engine Optimization works will give you an advantage when it comes to your website. If you’re a business owner who has a website, or an online marketing specialist who's looking to improve their skills - there’s always room for improvement in the SEO world. The tough part is having to sort through the endless resources at your disposal - 84,600,000 for example just on Google if you search ‘SEO help’ - wow! Which do you read? Which don’t you read? One site is saying meta keywords are important and the other is saying the opposite!
Have no fear! I’ve gathered a short list of resources that I feel will be perfect for starting your journey towards better SEO practices.
While there are various other Search Engines out there, approximately 90% of search traffic is through Google. What better way to start improving your grasp of SEO than to go directly to the source and gain a good understanding of How the Google search engine works. This will serve to enhance your overall comprehension of the powerful Oz that is Google.
So you have a website and you’ve taken steps to optimize it. You’ve made sure that your headlines have H1 tags, images have their alt tags, and your keywords have been implemented nicely. These are all tactics you have at your disposal, but what happens when you’ve run out and your ranking still doesn’t improve? Is there nothing left for you to do? As I mentioned earlier - SEO is NEVER over. This is why having a strategy - a systematic approach to optimization - is the best way to go. Watch this video if you’re wondering How to Create an SEO Strategy.
Links are becoming more and more important and are having more of an affect on rankings, which can be positive or negative. You can attract unwanted attention from Google if you use manipulative linking practices (ex. paid links), which will undoubtedly lead to penalization. But, when links are used properly and efficiently they can have a tremendously positive effect. This is an informative and in-depth article on Creative Best Link Building Techniques.
There is a plethora of free blogs out there that can have some extremely insightful information into all sorts of SEO and Online marketing. These are often very useful as they have more of a lighter tone and a direct way to convey information over, say reading through 20 pages of “SEO for Dummies,” or something. Some examples include Quicksprout, Wordtracker, or my personal favourite Moz - which also includes a weekly Whiteboard Friday segment done in a video format.
While there are a lot of places you can find useful information, there is also the very opposite. Since the wonderful world of the interwebs is a rapidly changing and evolving one, it only follows that what may have been true at one time may not be true now. It’s important to recognize what is and isn’t valid. This is a good blog to read up on some SEO myths.
The thoughts and suggestions in this article are not to be used as grounds for legal purposes. They are designed to give a starting point on what should be posted online. Copyright laws may change at the time of this writing, so please do additional research on this topic if you are concerned about copyright.
You have just started your website, but you are finding that you are low on content, both photos and writing. What can you do increase this to make a better web presence? Can you find a similar website and copy their text directly and place it on your own? The following recommendations will help you get started and avoid copyright issues.
Create original content of your own. You can achieve this by using tools for photos like Adobe Photoshop, MSPaint, or taking pictures with your digital camera, or for writing such as Notepad and MSWord. Just keep in mind that taking a picture of a copyrighted item can also be counted towards copyright.
Find an image online and claim it as your own. When surfing through Google, it may be tempting to find a picture that would be perfect for your website, download it, and then upload it to your site. Depending on the context, you could be infringing on the original photo’s copyright owner. People work hard on creating graphics and photos to suit a need, and putting on your website without permission can lead to problems. Taking an image that has a watermark on it and editing out said watermark is also something you should avoid.
Receive permission from the copyright owner. If the photo you find is too good to resist, try to contact the original copyright owner and see if you can come up with some arrangement. A good idea would be to put credit on your website of the author of the content.
Purposely put up an image that you know for a fact is copyrighted without getting permission. Doing so will increase the fine that you will have to pay because of the copyright violation.
Purchase content from companies. There are plenty of services out there that offer royalty free content that you can use without permission, but you can also find high-quality content for a price. Some examples are Pond5, iStock, ShutterStock, and UnSplash
Use content that follows the “Fair Use” guide. Depending on the context of your web page, be it a product review or educational purposes, you may be able to use the photo to demonstrate a point. When in doubt, it would be best to find an alternative solution.
Hotlink. Once you have permission or have decided to use an image for your website, make sure to copy it onto your own site. Otherwise, owners of the photo could change the image but keep the same name, and you end up with their new photo instead of the photo you were expecting. Also, if their website goes down, your site will end up with a broken image.
There are a lot of rules and regulations when it comes to copyright, so it is best to be certain on content before you place it on your website. You can always speak with a copyright lawyer for peace of mind. What are your best practices to avoid copyright infringement? Let us know in the comments below!
Have you ever tried to load a website and gotten a big jumble of text instead of the interface you were expecting? That’s actually what a site looks like without a cascading stylesheet or CSS applied to it. Style sheets are fantastic collections of rules which give a developer complete control over the functionality and look of a website. They enable you to edit the design of a page without actually editing the static code. This ability is important because you can now change items like the colour, size, and how an element displays throughout an entire website by changing just one file.
As I talked about before, a cascading style sheet is a collection of rules that allows you to define changes throughout every page to which it is implemented. A CSS rule contains three main elements:
CSS works in partnership with HTML so you need to apply your style sheet to your page by referencing it in a link in the head section of your document. Make sure you have some content in your
Once you have applied your stylesheet, you can start creating rules for your website, the example above being colouring the body of the page background red. You can write your rule by selecting the body, specifying the property of background-colour and declaring the value of red for your page background.
When you apply multiple CSS rules to your stylesheet, you can make significant changes to your website with minimal effort. This demo by w3schools.com shows the beginning of how you can easily control and adjust your website by changing just one file.
Contact forms are great to hear back from your users, but what if there was more to it than just that? Depending on your business needs, contact forms can be an incredibly useful tool to gather information about your users as well as keep a long running relationship with them. Here’s how you can get more out of your contact forms:
Instead of just receiving an email whenever someone completes the form, you can set up your website to record them in the database instead or as well. That way, the risk of losing a valuable form submission is reduced if the email gets lost.
If those entries are recorded in a centralized location, you can start pulling stats from it. How many people are from a particular city? What is your gender base? When do you get the most traffic through the contact forms? Depending on what information you are gathering through the contact form, you will be able to come up with a comprehensive report on each item. You can even detect which page got them to the contact form, so you can better understand how to assist the user!
One of the greatest advantages of storing your entries is that it is in one centralized location. You don’t necessarily have to rely on your email to gather information. Instead, you can go into the back end of your site, and all the contact entries will be there. You can even have multiple people answering questions, and keep track of which answered messages. Doing so will save on duplicate responses and research time.
With the entries, you can quickly pull a list of all the email addresses that have contacted you. You can filter the list, and set up an email group to send out a newsletter or advertisements to entice your users to come back to your website. You will need to put an “Opt In” option for the newsletter though, so don’t forget that step!
Having all the conversations at your fingertips saves a lot of time instead of going through your email and trying to find all of the information. With a centralized system, you can even see who else has responded to the client, so you are not backpedaling. You can also see when the last time your user contacted you, and you can follow up with them to see if they require any additional assistance.
At Modern Earth, we would help you determine which type of system you need for contact information. We will create the contact form system to your needs, and can build it so it can be expanded upon in the future. Want to see a sample of how we do our contact forms? Contact Us today!