The best thing about style and design is that the world is always changing, and this constant evolution is ever so true for web design. With the core technology frequently upgrading to fix bugs and incorporate the newest and best practices, we’re always on our toes trying to find what’s new and exciting to make our website stand out from the crowd. Understanding how new design techniques can be applied to your site will help to make it a more efficient tool and create a powerful online representation for your company.
I like big text, and I cannot lie. It’s an easy way to draw interest to a critical section of a website and a naturally SEO-friendly design element! Using a base font size of 18pts where it makes sense and increasing the line-spacing for body text will help to make the already difficult on-screen text a little bit easier to read. Readability on mobile devices is a key feature and has contributed to popularizing this trend. Ensure you choose a web-friendly typeface that will scale well, and you’re off to a good start.
Reducing the options of your visitor might initially seem like the opposite of what you want to do, but it can have a positive outcome. Placing fewer items in your navigation can help reduce the amount of clutter that exists on your site and allows you to create better-looking designs. Complicated dropdown menu systems that require ninja-like reflexes can create too many options while strategically placed navigation items can help guide visitors to your most valuable content.
Image, video and text sliders and whether to use them is a topic that’s highly polarizing; you either love them, or you hate them. Phasing them out goes along with the idea of simplifying your navigation, cutting out items that distract the visitor and don’t positively affect navigation to site content. Instead, use a well-planned image or large text area that reflects the brand and intent of that website. Having a single thoughtful piece also looks far more impressive than the multiple slides that vary in quality of design and content.
Another entry item that focuses on clearing up clutter on a website, I know, but hear me out. Sidebars were initially used to feature additional navigational elements such as recent posts and popular content, but this was also a time when we thought animated gifs and mouse trails were a good idea so maybe things have changed a bit? Sidebars get overtaken by ads and low-priority content, and we’re constantly hounded by advertising, so visitors have subconsciously learned to ignore any blocks of text or images that look like ads. This phenomenon has turned what should be a productive and useful content area into a waste of space. Removing the sidebar can help put the focus back on the main content and improve the response to Call-To-Action graphics.
Keeping up with web trends is important, but so is being knowledgeable about why you are making the choices you did. Intelligent design choices translate to visitors being able to use a website better which can help your business grow.