I have asked myself this many times as clients ask me for my opinion. My answer is "it depends!"
There are some questions you need to ask yourself:
These types of questions will help you determine if blogging is right for you.
There is a difference between a personal blog and a business blog. A personal blog is a way to express your own personal opinion on a variety of topics. Many bloggers use it as a diary to speak about their life and share daily events. A business blog is used for a different purpose. You are communicating with customers, employees and those who are interested in events that are occurring in your industry. They can be used to train your readers, as well as to highlight your expertise and help drive new and existing customers to contact you.
Blogging is an inexpensive way to market your products and services while increasing your online presence. A business focused blog lets your readers know that you are knowledgeable about your industry and increases your transparency. In addition, blogging keeps your website fresh and may help with search engine optimization. Once your blog is set up, the only real investment you are making is time. Do you have one hour a week to grow your business?
Since coming to Modern Earth, I have learned about the importance of social media and how easy it can be - once you get started. Blogging can be used as a stepping stone to a larger more active online presence; you can link Facebook, Twitter and LinkedIn directly to your blog so you only need to make one post and you can reach out to an unlimited number of customers!
So when you ask yourself if blogging is a necessity ask yourself if new customers are a necessity! If you are interested in learning how blogging and social media can positively affect your business you can contact us directly at [email protected] and we can help you increase your online presence.